April 14, 2025 — New York City

The WNBA, a league that has spent years fighting for respect, has reached a critical moment in its evolution. At a time when the sport is gaining mainstream attention, something radical is happening—its own players are starting to destroy the very league that helped build their careers. Or are they? Is this a moment of rebirth that could save the game?

Let’s break this down:
The 2025 WNBA Draft is underway, but this time, it’s not just about who goes first, second, or third overall. It’s about the way the very structure of women’s basketball is changing, and it’s being led by the players themselves.

One name stands out: Paige Bueckers. The No. 1 overall pick is a superstar at the height of her fame. But here’s the bombshell—before she even steps onto the WNBA court, Bueckers has committed to a three-year deal with Unrivaled, a new player-owned league that will compete with the WNBA for attention, talent, and fans.

And she’s not alone. Top-tier athletes like Breanna Stewart, Napheesa Collier, and other current WNBA stars are flocking to this new league that promises more pay, more control, and more exposure. Unrivaled operates during the WNBA’s offseason, featuring a fast-paced 3-on-3 and 1-on-1 format in front of live audiences, all while emphasizing athlete-driven media content and branding.

So, what’s the catch?

Caitlin Clark Nike deal and salary: WNBA pay is only part of the problem.

💰 The Battle for Money: Unrivaled vs. the WNBA

For years, one of the WNBA’s biggest struggles has been its pay gap. Many WNBA players were forced to play overseas in the offseason just to make enough money to sustain a professional career. The pay disparity has always been an issue, and it’s been one of the most prominent challenges in women’s sports.

Unrivaled, by design, wants to change all that.

The league is a direct response to the pay issues plaguing women’s basketball. It promises better salaries, year-round competition, and a system that’s more player-focused. For someone like Bueckers, who’s still a college player preparing to enter the professional ranks, the offer to stay in the U.S. and be compensated more fairly is a game-changer.

But here’s where the problem starts: By going to Unrivaled, these players are essentially saying they can’t depend on the WNBA to make their living. That’s a huge statement—especially when the WNBA is still trying to attract more fans, boost its media rights deals, and stay competitive with men’s leagues and other sports.

So, what happens when the top talent starts prioritizing these new, offseason leagues over the main event? What happens when players like Bueckers and Stewart begin to build their legacies in parallel leagues, rather than just focusing on the WNBA?

🎯 The WNBA’s Risk: Losing Its Stars to Unrivaled

How the WNBA's Unrelenting Activism Changed Women's Basketball

The WNBA has always been the gold standard for women’s basketball in America. But now, with player power increasing, a new league is emerging that threatens to challenge everything the WNBA has worked to build. The move from Bueckers and other stars is a serious question to WNBA leadership: If players are choosing to play in a league where they can get paid more and stay closer to home, what does that mean for the WNBA’s future?

For the league, this is an existential crisis. The WNBA is still fighting to keep fans in the seats during the season, and its TV contracts are still nowhere near as lucrative as those in the NBA or NFL. Add to that the fact that players might not be as loyal to the WNBA as they once were, and we’re looking at a future of competition between the WNBA and Unrivaled, and possibly other leagues that could follow.


🧠 The Flip Side: Is This Just Evolution?

Before you write this off as a pure negative, let’s take a step back. Maybe this isn’t a sign of destruction—maybe it’s the evolution of women’s basketball.

What Bueckers and Unrivaled are doing could actually be the next step in athlete empowerment. They’re showing that players don’t have to follow traditional systems to succeed. They can carve out their own paths, define their own worth, and control their careers.

The WNBA has already had success with some of its stars speaking out about higher pay, better facilities, and more exposure. But it’s clear that if the WNBA wants to stay relevant, it needs to adapt to this new era where athletes hold the cards—not the owners.

In that sense, the rise of Unrivaled might force the WNBA to rethink how it operates. It could lead to better pay, better competition, and a stronger connection to the fans. After all, players are the product, and without them, there’s no league.


🗣️ Is It Destruction or Rebirth?

We’re at a crossroads. And this debate—are the players hurting or helping the WNBA?—is going to define the future of women’s sports for years to come.

Will the WNBA be able to bounce back and offer its players the freedom they deserve?

Will the rise of Unrivaled result in a split that damages both leagues?

Or will the two leagues coexist, each pushing the other to become better?

There’s no clear answer yet, but one thing’s for certain: the WNBA will never be the same again.


📺 WATCH THE 2025 WNBA DRAFT TONIGHT:

As Bueckers gets ready to take the WNBA by storm, we’re also witnessing the birth of a new chapter in women’s basketball. The 2025 WNBA Draft takes place tonight at 7:30 PM ET, live on ESPN, and it’s guaranteed to be one of the most talked-about draft nights ever.


Paige Bueckers is leading the charge for a new era. Whether it’s a revolution or a breakdown is up to the WNBA to figure out.